{"id":555,"date":"2017-02-16T13:53:01","date_gmt":"2017-02-16T04:53:01","guid":{"rendered":"https:\/\/leeunow.mycafe24.com\/?p=555"},"modified":"2021-02-24T13:14:25","modified_gmt":"2021-02-24T04:14:25","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98","status":"publish","type":"post","link":"https:\/\/leeuno.kr\/?p=555","title":{"rendered":"\uae30\uc5c5\uc758 \uc785\uc7a5\uc5d0\uc11c \ubcf8 &#8216;\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998&#8217;"},"content":{"rendered":"<ul>\n<li><strong>\uc815\ubcf4 \uc804\ub2ec \ubc29\uc2dd\uc758 \uc2dc\ub300\uc801 \ubcc0\ud654<\/strong><\/li>\n<\/ul>\n<p>\uc815\ubcf4\uc804\ub2ec \ub9e4\uccb4\uac00 \ucda9\ubd84\ud788 \ubc1c\ub2ec\ud558\uc9c0 \ubabb\ud588\ub358 \uc2dc\ub300, \uc815\ubcf4\uc758 \uacf5\uae09\uc774 \uc218\uc694\ub97c \ub530\ub77c\uac00\uc9c0 \ubabb\ud588\ub358 \uc2dc\ub300\uc5d0\ub294 \uc815\ubcf4 \uc911\uac1c\ub97c \uc804\ubb38\uc73c\ub85c \ub2f4\ub2f9\ud558\ub294 \uc5b8\ub860\uc0ac\uac00 \uc815\ubcf4 \uc720\ud1b5\uc758 \uad00\uacc4\ub97c \ub3c5\uc810\ud588\ub2e4. \uae30\uc220\uc801\uc778 \uc9c4\uc785\uc7a5\ubcbd\ub3c4 \ub192\uc558\uace0, \ube44\uc6a9\ub3c4 \ub9ce\uc774 \ub4e4\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub807\uac8c \ud558\ub294 \ud3b8\uc774 \uc0ac\ud68c \uc804\uccb4\uc801\uc73c\ub85c\ub3c4 \ud6a8\uc728\uc801\uc778 \uc815\ubcf4\ub97c \uacf5\uc720 \ubc29\ubc95\uc774\uc5c8\ub2e4. \uc5b8\ub860\uc0ac\ub97c \uc911\uc2ec\uc73c\ub85c \uc77c\ub828\uc758 \uc815\ubcf4 \uc720\ud1b5 \uaddc\uc57d\uacfc \ubb38\ubc95\uc774 \uc0dd\uaca8\ub0ac\ub2e4.<\/p>\n<p>\uc2dc\ub300\ub294 \ubc14\ub00c\uc5b4 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc6f9\uc774\ub77c\ub294 \uc644\uc804 \uac1c\ubc29 \uc815\ubcf4\uc0dd\ud0dc\uacc4\uc5d0 \uc811\uc18d\ub420 \uc218 \uc788\uac8c \ub418\uc5c8\uace0, \uc778\ud130\ub137\uc744 \uc190\uc5d0 \uc950\uace0 \ub2e4\ub2c8\uac8c \ub418\uc790 \uc815\ubcf4\uc640 \uc815\ubcf4\uc18c\ube44\uc790\uac00 \uc9c1\uc811 \uc5f0\uacb0\ub418\uc5c8\ub2e4. \uc774\ub7f0 \ud658\uacbd\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \uae30\uc874\uc758 \uaddc\uc57d\uacfc \ubb38\ubc95\uc740 \ud30c\uad34\ub418\uace0 \uc788\ub2e4. \ub9e4\uccb4\ub294 \uac04\uc18c\ud654\ub418\uc5c8\uace0, \ud2b9\uc815 \ubd84\uc57c\ubcc4\ub85c \ubc84\ud2f0\uceec\ud654\uac00 \uc9c4\ud589\ub41c\ub2e4. \uc815\ubcf4\ub294 \ud30c\ud3b8\ud654\ub418\uc5b4 \ub3c5\uc790 \uc785\uc7a5\uc5d0\uc11c \ub2e4\uc2dc \uc7ac\ubc30\uc5f4\ub418\ub294 \uc815\ubcf4 \ub9e5\ub77d\uc758 \ubcc0\ud654 \ub610\ud55c \uc0dd\uae34\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\uae30\uc5c5 \uc785\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc774\ub780<\/strong><\/li>\n<\/ul>\n<p>\uae30\uc5c5\uc740 \uc5ec\ub7ec \ud0c0\uac9f\uc5d0\uac8c \uae30\uc5c5\uc758 \ud65c\ub3d9\uc744 \uc54c\ub9bc\uc73c\ub85c \uad00\uacc4\ub97c \ub9fa\uace0\uc790 \ud55c\ub2e4. \uadf8 \ud0c0\uac9f\uc73c\ub85c\ub294 \uace0\uac1d, \uc7a0\uc7ac\uace0\uac1d, \uc0ac\uc5c5\ud30c\ud2b8\ub108, \ub0b4\ubd80 \uc9c1\uc6d0, \uacbd\uc7c1\uc0ac \ub4f1 \ub2e4\uc591\ud558\ub2e4. \uac01\uac01\uc758 \ud0c0\uac9f\uacfc \uad00\uacc4\ub97c \ub9fa\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc640 \ud64d\ubcf4 \ubd80\uc11c\ub97c \uc6b4\uc601\ud588\ub2e4. \ub450 \ubd80\uc11c\uc758 \uc5c5\ubb34\ub294 \uc57d\uac04 \ub2e4\ub974\uc9c0\ub9cc \uc678\ubd80\uc758 \uc815\ubcf4 \ud50c\ub7ab\ud3fc, \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ube4c\ub824 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \ub2e4\ub974\uc9c0 \uc54a\ub2e4. \uc9c0\uae08\uc740 \uc0c1\ud669\uc774 \ub2ec\ub77c\uc84c\ub2e4. \uc678\ubd80\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544\uc57c\ub9cc \ud588\ub358 \uae30\uc5c5\uc758 \uba54\uc2dc\uc9c0 \uc804\ub2ec\uc744 \ub0b4\uc7ac\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4.<\/p>\n<p>\ubbf8\ub514\uc5b4 \ud658\uacbd\uc774 \ub2e4\ubcc0\ud654\ub418\uace0 \ubcf5\uc7a1\ud574\uc9c0\uc790 \uc774\ub97c \ud2b8\ub9ac\ud50c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc73c\ub85c \ubb36\uc5b4\ub0b4\uace0 \uc788\ub2e4. \uae30\uc874\uc758 \uad11\uace0 \ud64d\ubcf4 \ubc29\uc2dd\uc744 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media), \uc790\uccb4\uc801\uc73c\ub85c \ubbf8\ub514\uc5b4\ub97c \uc6b4\uc601\ud558\ub294 \uac83\uc744 \uc628\ub4dc\ubbf8\ub514\uc5b4(Owned Media), \uc0ac\ud68c\uad00\uacc4\ub9dd\uc744 \uaca8\ub0e5\ud55c \ub3c5\uc790 \uc911\uc2ec\uc758 \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media)\ub85c \ubd84\ub958\ud55c\ub2e4. \ud0c0\uae43\uc5d0 \uc811\uadfc\ud560 \ubc29\uc548\uc740 \uac08\uc218\ub85d \ub2e4\uc591\ud574\uc9c0\ubbc0\ub85c, \uc131\uaca9\uc774 \ube44\uc2b7\ud55c \uac83\ub4e4 \uac83 \ubb36\uc5b4 \ubd84\ub958\ud558\ub294 \uac83\uc73c\ub85c \uac70\uc2dc\uc801\uc778 \uad00\uc810\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc804\ub7b5\uc744 \ud1b5\uc77c\uc2dc\ud0ac \uc218 \uc788\ub2e4.<\/p>\n<p>\uae30\uc5c5\uc758 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc740 \ud2b8\ub9ac\ud50c \ubbf8\ub514\uc5b4 \uc804\ub7b5 \uc911\uc5d0\uc11c \uc628\ub4dc \ubbf8\ub514\uc5b4\uc5d0 \ud574\ub2f9\ud55c\ub2e4\uace0 \ub9d0\ud560 \uc218 \uc788\ub2e4. \uc790\uccb4\uc801\uc73c\ub85c \ubbf8\ub514\uc5b4 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud574 \uc815\ubcf4\ub97c \uc9c1\uc811 \uc18c\uc2f1, \uc81c\uc791, \ubc1c\ud589\ud558\ub294 \uac83\uc740 \uc5ec\ub7ec \uc7a5\uc810\uc774 \uc788\ub2e4. \ube60\ub974\uac8c \uc2e4\ud589\ud558\uace0 \ub300\uc751\ud560 \uc218 \uc788\ub2e4. \uc804\ub2ec\ud558\uace0\uc790 \ud558\ub294 \ub0b4\uc6a9\uc758 \uc190\uc2e4\uc774 \uc801\ub2e4. \ub9e5\ub77d \ud1b5\uc81c\uad8c\uc744 \uc9c1\uc811 \uac00\uc9c8 \uc218 \uc788\ub2e4. \uc6d0\ud558\ub294 \ud0c0\uac9f\uc744 \uc9c1\uc811 \uc124\uc815\ud558\uace0 \uaca8\ub0e5\ud560 \uc218 \uc788\ub2e4. \ub3c5\uc790\uc758 \ubb38\ubc95\uc5d0 \ucd5c\uc801\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc9c1\uc811 \uae30\ud68d\ud560 \uc218 \uc788\ub2e4. \ud53c\ub4dc\ubc31\uc744 \uc9c1\uc811 \ubc1b\uace0 \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4. \uadf8 \uc678\uc5d0\ub3c4 \uc218\ub9ce\uc740 \uc7a5\uc810\uc744 \ucc3e\uc744 \uc218 \uc788\uaca0\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc2a4\ud2b8\uac00 \uac16\ucdb0\uc57c \ud558\ub294 \ud0dc\ub3c4<\/strong><\/li>\n<\/ul>\n<p>\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc2a4\ud2b8\ub294 \ubc14\uae65\uc73c\ub85c\ub294 \ub3c5\uc790\ub97c \ubc14\ub77c\ubcf4\ub418 \uadc0\ub294 \uc548\uc73c\ub85c \uae30\uc6b8\uc5ec\uc57c \ud55c\ub2e4. \uc815\ubcf4 \uc0dd\uc0b0\uc740 \uc18c\uc2f1, \uc81c\uc791, \uc720\ud1b5\uc758 \uacfc\uc815\uc774 \uac70\uce58\uae30 \ub54c\ubb38\uc774\ub2e4. \uc88b\uc740 \uc815\ubcf4\ub294 \uc62c\ubc14\ub978 \uc18c\uc2f1\uc73c\ub85c\ubd80\ud130 \ub098\uc628\ub2e4. \ubbf8\ub514\uc5b4\uc758 \uccb4\uacc4\uc640 \ubc1c\ud589 \uc804\ub7b5\uc774 \uc218\ub9bd\ub418\uace0 \ub098\uba74 \ucf58\ud150\uce20\ub294 \uc18c\uc2f1\uc5d0\uc11c 8\ud560\uc774 \uacb0\uc815\ub41c\ub2e4. \uc88b\uc740 \ucf58\ud150\uce20\ub294 \uc88b\uc740 \uc18c\uc2f1\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc2a4\ud2b8\ub294 \ub0b4\ubd80\uc778\uc774\uba74\uc11c \uc678\ubd80\uc778\uc758 \uad00\uc810\uc744 \uac00\uc838\uc57c \ud55c\ub2e4. \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uc774\uc720\ub294 \uc804\ub2ec\ub9cc \ud558\uae30 \uc704\ud574\uc11c\uac00 \uc544\ub2c8\ub77c, \uc0c1\ub300\ubc29\uc774 \ubc1b\uc544\ub4e4\uc774\uac8c \ud558\uae30 \uc704\ud568\uc774\ub2e4. \ub530\ub77c\uc11c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ubc1b\ub294 \ub3c5\uc790\uc758 \uc785\uc7a5\uc774 \ub418\uc5b4 \uac1d\uad00\uc801\uc73c\ub85c \uae30\uc5c5\uc744 \ubc14\ub77c\ubcfc \uc218 \uc788\ub294 \ub864\ud50c\ub808\uc789 \uc2dc\ubbac\ub808\uc774\uc158\uc744 \ubc18\ubcf5\ud574\uc57c \ud55c\ub2e4. \uc88b\uc740 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc2a4\ud2b8\ub77c\uba74 \uad6c\ucd95\ud55c \ube0c\ub79c\ub4dc\uc640 \ucf58\ud150\uce20\uac00 \uc678\ubd80\uc758 \uc2dc\uc120\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud574\uc11d\ub418\ub294\uc9c0\uc5d0 \ub300\ud574 \uac1d\uad00\uc801\uc73c\ub85c \ubc14\ub77c\ubcfc \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<p>\uc800\ub110\ub9ac\uc998\uc5d0 \ub300\ud55c \uc774\ud574\uc640 \uc815\uc758\ub294 \uac01\uac01 \ub2ec\ub77c\uc9c0\uace0 \uc788\uc9c0\ub9cc, \ub113\uac8c \u2018\uc804\ud30c\uc5d0 \ub300\ud55c \ucc45\uc784\u2019\uc774\ub77c\uace0 \ud3ec\uad04\ud560 \uc218 \uc788\ub2e4. \uc815\ubcf4 \uc911\uac1c\uc790\ub77c\uba74 \uc751\ub2f9 \uac00\uc838\uc57c \ud560 \uc790\uc138\ub2e4. \uae30\uc5c5\uc774 \ubbf8\ub514\uc5b4\ub97c \uc9c1\uc811 \uc6b4\uc601\ud558\ub354\ub77c\ub3c4 \uae30\uc874\uc758 \uc5b8\ub860\uc0ac\uac00 \ucd94\uad6c\ud558\ub358 \uc800\ub110\ub9ac\uc998\uc758 \uc815\uc2e0\uc740 \uc9c0\ucf1c\uc9c8 \ud544\uc694\uac00 \uc788\ub2e4. \uc5b8\ub860\uc774 \uc0ac\ud68c\uc640 \uac00\uc9c0\ub294 \uad00\uacc4\uc758 \uc131\uacfc\ub294 \uc601\ud5a5\ub825\uc73c\ub85c \uce21\uc815\ub418\uc9c0\ub9cc, \uc774 \ub610\ud55c \uc2e0\ub8b0\uac00 \uad6c\ucd95\ub418\uc9c0 \uc54a\uace0\ub294 \uc774\ub904\uc9c8 \uc218 \uc5c6\ub294 \uc77c\uc774\ub2e4. \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ub610\ud55c \uc2e0\ub8b0 \uad6c\ucd95\uc744 \ucd5c\uc6b0\uc120 \ubaa9\ud45c\ub85c \uc0bc\uc544\uc57c \ud55c\ub2e4. \ub530\ub77c\uc11c \ubbf8\ub514\uc5b4 \uc6b4\uc601\uacfc \uae30\uc0ac \uc791\uc131 \uacfc\uc815\uc5d0\uc11c \uac1d\uad00\uc131, \ub3c5\ub9bd\uc131, \ud22c\uba85\uc131\uc744 \uc9c0\ud5a5\ud574\uc57c \ud55c\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc815\ubcf4 \uc804\ub2ec \ubc29\uc2dd\uc758 \uc2dc\ub300\uc801 \ubcc0\ud654 \uc815\ubcf4\uc804\ub2ec \ub9e4\uccb4\uac00 \ucda9\ubd84\ud788 \ubc1c\ub2ec\ud558\uc9c0 \ubabb\ud588\ub358 \uc2dc\ub300, \uc815\ubcf4\uc758 \uacf5\uae09\uc774 \uc218\uc694\ub97c \ub530\ub77c\uac00\uc9c0 \ubabb\ud588\ub358 \uc2dc\ub300\uc5d0\ub294 \uc815\ubcf4 \uc911\uac1c\ub97c \uc804\ubb38\uc73c\ub85c \ub2f4\ub2f9\ud558\ub294 \uc5b8\ub860\uc0ac\uac00 \uc815\ubcf4 \uc720\ud1b5\uc758 \uad00\uacc4\ub97c \ub3c5\uc810\ud588\ub2e4. \uae30\uc220\uc801\uc778 \uc9c4\uc785\uc7a5\ubcbd\ub3c4 \ub192\uc558\uace0, \ube44\uc6a9\ub3c4 \ub9ce\uc774 \ub4e4\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub807\uac8c \ud558\ub294 \ud3b8\uc774 \uc0ac\ud68c \uc804\uccb4\uc801\uc73c\ub85c\ub3c4 \ud6a8\uc728\uc801\uc778 \uc815\ubcf4\ub97c \uacf5\uc720 \ubc29\ubc95\uc774\uc5c8\ub2e4. \uc5b8\ub860\uc0ac\ub97c \uc911\uc2ec\uc73c\ub85c \uc77c\ub828\uc758 \uc815\ubcf4 \uc720\ud1b5 \uaddc\uc57d\uacfc \ubb38\ubc95\uc774 \uc0dd\uaca8\ub0ac\ub2e4. \uc2dc\ub300\ub294 \ubc14\ub00c\uc5b4 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc6f9\uc774\ub77c\ub294 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